Site Optimisation & User Testing

Nobody wants their website to age. But how to avoid that from happening? And how do you implement improvements without impacting the user experience during the process?
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We all want to make our websites better. But where to start or how to do it? Think of it as a major renovation project of existing transport infrastructure: We need to make continued improvements with as little negative impact as possible on the user experiences during the process.

We strongly believe that the following steps gives you a high chance of success. 

What’s a good website?

We believe a site or app is successful if it helps the owner reach its objectives while at the same time providing a pleasant and efficient user experience. So improvements should start right there. By asking yourself these four questions:

  1. Are my objectives still the same as when I built the site?
  2. Is my target audience still the same as when I built the site?
  3. Where does my site fail in helping me reach my objectives?
  4. Where does my site fail to reach or engage with my target audience?
  5. Are my processes and technology helping me 

If the answer to question 1 or 2 is "no", then you need to go back to the planning & strategy phase. For answers to questions 3 and 4, we recommend conducting site audits, usage research and user tests. 

Once you obtained the results of these, you can progress with SEO optimisation, site improvements, new functionality, redesigns, content additions, etc.

Optimisation Reports:

Publishing great content is key to reach your audience. Nevertheless, it’s no guarantee of strong search engine performance. Your site needs to be optimised to successfully deliver this content. And that’s exactly what our site optimisation reports are for: analysing if technology makes your content shine so your project goals get reached. Are there specific pieces of content that don’t seem to find their way to your audience? Would you like a full site review to discover areas of potential improvement? Then optimisation reports are what you’re looking for. We discover areas of improvement as well as assessing likely cost and expected outcomes. Next we invite you to discuss the findings with us. We can help with implementing the suggested improvements, or you can take our report to your own provider. There’s no vendor lock-in.

Usage Analysis and User Tests

Now if your site is performing well in Google, but you’re not seeing the conversions you want, we need to take a closer look at user behaviour. We can start by analysing in the usage data of your site. Alternatively, a simple user test might help you discover where the problem rises. We find a sample of users that fit your target audience and ask them to perform a number of logical tasks on your site, while we observe their actions. This helps identify bottlenecks, unclear instructions or confusing parts of your site and delivers great input for future rounds of development.

Consultancy on technology & processes

It is vital that the site technology is at the service of your strategy, rather than the other way around. Similarly, your site governance processes should be optimised for both your goals as well as the structure and availability of the team. This human factor is often forgotten. Organisations make ambitious plans, without taking into account the people that actually have to complete these tasks. Our consultancy offer consists of reviewing these factors and make suggestions on tweaks and corrections to streamline processes and improve the added value of your technology choices.

Help with content & shortage of resources

You might be on track for strategy & technology and having seen you're able to connect with your audience, but your organisation is short of hands to leverage the full potential of your digital assets. Don't worry, we can step in for things like:

  • Content production
  • Translations
  • Quality Assurance
  • Site monitoring
  • Performance reporting

Just contact us using any of the options in our footer and we'll get back in touch asap to discuss your resource needs.

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